Pay Per Click

How Facebook Pay Per Click Can Help Your Business

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When most people think of pay per click marketing, they think of Google Adwords.  While Google Adwords may be the most popular pay per click provider, there are other options that, if used correctly, could dramatically increase traffic to your website.  One such option is Facebook ads.  Facebook is really giving Google a run for its money, and for some very compelling reasons.  If you haven’t considered this social media marketing powerhouse yet, then you should, starting now.  Here are some ways in which Facebook pay per click can help your business.

Ad placement.  When you place a pay per click ad on Facebook, you know for a fact that it is being displayed prominently on users’ pages.  This is an advantage over Google Adwords, which may display your ads on obscure websites that people are less likely to see.

Psychographic targeting.  While Google Adwords allows you to choose a target marketing demographic using things like age, language, display time, and geographic location, Facebook enables you to fine-tune your targeting in a multitude of fresh and exciting ways.  Think of all the information people share on Facebook.  It goes far beyond numbers and places.  People on Facebook share their interests and passions; they talk about what they love, what they hate, what they are willing to fight for, and what they want to share with the world.  Facebook collects, stores, and analyzes all of this data to make it easy for marketers to capitalize on it.  This is called psychographic targeting, and it is the future of pay per click advertising.

Facebook search using Bing.  Facebook recently announced that Bing will be the default search engine for its members.  By using such a powerful search engine on a social media site, Facebook will be able to broaden the scope of the data it collects on its users.  This will translate into even greater advertising opportunities for pay per click marketers.

Limited competition.  Because Facebook pay per click advertising is relatively new, the market is not yet saturated with competition.  Therefore, your time to get in on this exciting frontier is right now.

Successful pay per click marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error.  To get the most return on your investment, you may want to put your pay per click marketing campaigns into the hands of experienced professionals like us, PPC People.

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